White Mountain Wheels

Handbuilt Custom Bicycle Wheels - Made in Alto, NM

Hi, my name is Ron Ruff and I'm the owner and builder at White Mountain Wheels. You can buy custom wheels here, made from a variety of top quality components. Currently, I'm offering:

• Hubs by White Industries, Tune, DT, Powertap, M5, Campagnolo, Shimano, and Zipp
• Spokes by Sapim, DT, and Wheelsmith
• Aluminum rims by Kinlin (Niobium alloy), Velocity, DT, and Alex
• Carbon fiber rims by Reynolds, Edge, Zipp, Nimble, Corima, and Blackwell

My wheels may not be the cheapest you can get, but they will be of the highest quality, with attention to detail that is unsurpassed. I used to be an engineer, so I'm interested in the science of wheels and bikes in general. I've studied and analyzed wheels for several years, and tried to optimize the design as well as the procedure and materials for building them. My goal with every set of wheels is to have no break-in period required, no spoke breakages, and little if any truing needed for the life of the rim.

I don't cut any corners. Non-eyeleted rims are lightly chamfered and deburred at the nipple seat. Spoke heads are punch-set to the hub, and formed and aligned to take the shortest path to the rim. I use a special compound to lubricate the threads, which is formulated to prevent corrosion between stainless steel and aluminum (works on brass, too). Spokes are drawn up to uniform and high tensions; as high as the rim specification allows in most cases, while stress-relieving several times to ensure a long fatigue life. In the final stages the wheel is brought to near perfect radial and lateral trueness.

I believe in the golden rule. I treat the customer the way I would like to be treated. If you ever have an issue with my wheels, please contact me and I will swiftly resolve it to your satisfaction.

Enjoy!